網站改版是一項技術與策略並重的任務，若未妥善規劃，常會導致SEO流量大幅下滑，甚至損失多年累積的搜尋引擎排名。為了避免這種情況發生，必須從三個層面入手：結構規劃、技術處理與監測調整。
首先，改版前應進行SEO資產盤點，包括高流量頁面、關鍵字排名、反向連結與網址結構。這些資訊將作為改版後進行比對與導向設定的重要依據。特別是網址變更的情況下，務必使用301重新導向將舊頁面對應至新頁面，以保留原有SEO權重與使用者體驗。
技術層面上，應確保新版網站的robots.txt與sitemap.xml設定無誤，避免不小心封鎖重要頁面。同時，網站速度、行動裝置友善度與結構化資料等技術SEO因素也要一併優化，才能提升整體表現。
改版上線後，必須透過Google Search Console提交新的站點地圖，並密切觀察索引狀況與關鍵流量頁面的表現。建議持續監控流量變化，並與改版前數據做對比，以便快速調整策略。
總結來說，成功避免SEO下滑的關鍵在於充分準備、正確導向與持續監控。唯有在技術與策略上都做到位，才能確保網站改版後不僅維持原有排名，甚至實現SEO的進一步成長。
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